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Topaz announces big prize for millionth player of loyalty game

Published on Jun 18 2014 10:45 AM in Retail

Topaz announces big prize for millionth player of loyalty game

Topaz has announced that the one-millionth customer to make a play on their Play or Park loyalty game stands to win the experience of a lifetime.

It is expected that the one-millionth play will be made at some point this summer, and the winner will get the opportunity to choose from 12 fantastic prizes, including a shopping trip to New York, road trip to California and holiday in the Bahamas. To date over 250,000 customers have registered from the game, 16 of whom have won holiday experiences through Play or Park.

“The response of customers to Play or Park has been amazing,” said Paul Candon, Topaz marketing and corporate services director. “Our customers said they wanted something that was different, something that was interactive and a bit of fun. That’s what Play or Park is. Now we’re looking forward to celebrating that success by presenting our one millionth player with their choice of an experience of a lifetime.”

“The next two months will be very exciting for new and existing players. We will be publishing details of Play or Park, the search for the one millionth player and a number of new elements to the game through a coordinated advertising and promotional campaign during June and July.”

© 2014 - Checkout Magazine by Conor William O’Brien

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