UK retailer Sainsbury's has launched the first ever 'meat-free' butchers to coincide with World Meat-Free Week.
The alternative butchers was unveiled today, 21 June, which gave customers the opportunity to shop its range of 100% plant-based options.
Various cuts such as joints and strings of sausages will be on display which are made from the likes of mushroom, jackfruit and even pea protein.
Shoppers will have access to the butchers in Bethnal Green, east London, for three days where they will have the opportunity to choose from over a dozen fresh foods.
Customers are also given the option to bring their own bags or containers to bring home their vegan meats.
Sainsbury's revealed that it has seen a 65% increase in sales of plant-based products year-on-year.
Vegetarians And Flexitarians
According to a report from Future of Food, the retailer predicts that a quarter of all British people will be vegetarian by 2025.
It also reported that half of the UK could identify as 'flexitarians' in five years' time.
Despite these figures, in the same report over half of Britons admitted to never trying what they would consider being a 'meat alternative'.
"Whilst we’re seeing a huge climb in sales of our plant-based foods, we know from conversations with customers that there is a sense of trepidation about cooking with them," said James Hamilton, buyer, Sainsbury's.
"We have carefully selected the products on offer from the growing range of over 100 plant-based products now available at Sainsbury’s, so customers are in for a real meat-free treat when visiting the butchers!” he added.
© 2019 Checkout – your source for the latest Irish retail news. Article by Helen Galgey. Click sign-up to subscribe to Checkout.