Utilising enhanced customer experience initiatives to drive business profits will be the topic under the spotlight at an event later this month in TU Dublin.
The event will be hosted by CP2 Experience, a specialist customer experience consulting and training company, and ServiceDock, an innovative Irish start-up that’s helping retail chains improve customer experience and drive footfall.
Taking place from 8 am – 10 am on Wednesday, 25th September, the free event is aimed at business owners who want to hear real and practical examples of how using customer feedback can help improve the execution of an overall customer experience strategy and drive strong financial returns.
'An Essential Requirement'
The panel of speakers includes; Ben Ward, Commercial Director of Mothercare Ireland, Oisin Ryan, co-founder and CEO of ServiceDock, and Mark Gould, Managing Director (Ireland) for CP2 Experience.
Speaking ahead of the event, Mark Gould said that, while understanding and measuring the connection between customer experience initiatives and return on investment can be a challenge, it is an essential requirement for anyone running a business.
“There’s a clear link between a business’s financial performance and the experience it offers customers,” he said.
“Customers who are happy with the service they receive are more open to repeat purchases, more likely to develop greater brand loyalty and to share their positive experience with others – making them valuable advocates for the business.”
© 2019 Checkout – your source for the latest Irish retail news. Article by Aidan O’Sullivan. Click sign-up to subscribe to Checkout.