Value Nation have launched a new loyalty system in Ireland, an initiative whereby shoppers can gain ‘Lollipoints’ through a single card or mobile app and redeem them in outlets participating in the programme.
The founders of Value Nation, John Paul L’Estrange and Eamonn Dawson previously worked as managers for the One4all gift card company.
The app supports iOS and Android and issues an email receipt every time the shopper uses the app or the physical card. According to the company, it allows merchants in a town to come together under a single brand to encourage local consumers to come and shop local. The company is due to create 50 new jobs in the next 18 months.
“Having spent considerable time and investment creating and developing Value Nation both from a concept to technology-enabled, we are delighted to be at the point where we can launch our company and announce details of our exciting development plans in terms of employment," said Dawson.
Over 100 merchants have already agreed to participate in the Value Nation scheme by Christmas. “People are key to the success of any business and over the coming 18 months, with our ambitious hiring policy, we intend to be the leading marketing and customer engagement loyalty company in this country," said Dawson. "Our experience, as part of the team who brought the One4all gift card to being the leading gift card offering in Ireland, leaves us well placed to have the most comprehensive and inclusive customer engagement programme available in Ireland.”
Value Nation also plans to launch the company in the UK within the next year and further afield after that. Minister for Jobs, Enterprise and Innovation, Richard Bruton TD said that the government welcomed the development of the new enterprise and that it fits into the department’s plans for jobs and growth. Value Nation is currently testing the concept through 15 merchants over the coming week.