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Walmart Offers Affordable Easter Meals To Lure Thrifty Shoppers

By Donna Ahern
Walmart Offers Affordable Easter Meals To Lure Thrifty Shoppers

Walmart Inc said on Monday that it would offer Easter meals and bundles at affordable prices, a move aimed at drawing more customers to its stores at a time when egg prices have surged and consumers are keeping a tight grip on their wallets.

The price of eggs, a staple of Easter baskets, has been near a record high for months as outbreaks of avian flu have killed more than 58 million backyard and commercial chickens and turkeys since February 2022.

Consistent Prices 

Walmart noted that it would keep the prices of its Easter essentials consistent with 2022 and offer the Easter meal and basket combo for less than $100, both online and in stores.

This year, Walmart's Easter meals and baskets will include staples like ham, green beans and cherry pies, along with decorative grass, Hershey's Milk Chocolate Bunnies and Reese's Eggs.


Increased Prices 

Increasing prices of meat, fish and eggs, as well as higher prices of cereals and bakery goods, have meant the average cost of food for families rose by 11.3% in January, data from the Labor Department showed.

Walmart, the world's largest retailer, struck a cautious note in its economic outlook for 2023 last month as it forecast full-year earnings below estimates, and warned that tight spending by shoppers could pressure profit margins.

Read More: Walmart Will Derive More Profit From Services, Ad Sales In Next Five Years: CFO

News by Reuters, edited by Donna Ahern, Checkout. For more retail stories, click here. Click subscribe to sign up for the Checkout print edition.

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