WaterWipes, the family-owned business based in Drogheda, has appointed Orla Mitchell as chief executive officer to continue the global expansion of the eleven-year old company.
Mitchell joined WaterWipes in February as chief brand officer, having previously held executive-level roles running some of the world’s largest FMCG brands during her 18 years with Mars Inc.
WaterWipes are created using minimal ingredients and are recommended by midwives and other healthcare professionals as the preferred wipe for many neonatal intensive care units throughout Ireland, the US, Australia, and New Zealand.
Today, WaterWipes products can be found in over 50 markets globally and the company employs over 300 people worldwide, with women holding over 50% of middle management and senior management roles.
© 2020 Checkout Magazine – your source for the latest retail news. Article by Maev Martin.