Grupa Muszkieterów, the Polish arm of France’s Les Mousquetaires, will likely achieve PLN 10 billion (€2.07 billion) in sales by the end of this year, its director general, Marc Dherment, has said. The group, which manages the Intermarché and Bricomarché chains in Poland, generated a turnover of PLN 7.16 billion (€1.48 billion) in the first three quarters of the year, adding that its expansion is ongoing, reports ESMmagazine.com. “From month to month, we are developing more and more intensively,” Dherment commented, adding that the turnover achieved in the first nine months of the year is a “strong foundation” for the business.
French sugar-maker Tereos announced on Thursday that it had reached an agreement with a group of Romanian farmers to sell its local sugar business, less than a month after announcing that it would close the factory because talks with a potential buyer had failed. “We have an agreement in principle with a group of farmers for them to take over the Romanian business,” a Tereos spokesperson told Reuters, confirming information in local media. Tereos has been trying to sell its loss-making Romanian activities for more than a year, as part of a wider deleveraging strategy.
Auchan Retail Portugal has rolled out Clube Auchan, a new loyalty programme designed to strengthen the relationship between the brand and its customers, the retailer noted. According to the group, the new programme will focus on providing savings to customers, offering more personalised communication and special advantages, reports ESMmagazine.com. In practice, the more loyalty the customer shows, the more advantages he or she will be able to receive from Auchan. There are three levels – Fan, Super Fan, and Hyper Fan – and each one comes with a variety of different benefits. To go up a level, it is necessary to accumulate points, which are earned through purchases.