Community retail brand, Londis, has been shortlisted in the 2022 European Sponsorship Association Awards for its sponsorship of Season 8 of Ireland’s Fittest Family. Shortlisted in the Best Media Sponsorship category, Season 8 of Ireland’s Fittest Family aired in January and February 2021. It was watched by 2.5 million people over the season and enjoyed average viewership figures of 504, 000 per episode, the retailer said. It achieved a season best of 604, 000 viewers for the final episode. Social Media performed extremely well with the Londis team creating bespoke GIFS, Instagram polls and customer-engagement competitions, it added. Between organic and paid content Londis achieved a reach of 14.2 million and the engagement rate on Instagram posts was 79.89%. Londis is also sponsoring Season 9 of the show, which is currently airing on RTE at 6.30pm on Sunday evenings.
As part of the recently announced SPAR Christmas Community Fund, Kellie Harrington was on hand to launch the campaign in her local SPAR store on Portland Row in Dublin 1. Locally referred to as SPAR Five Lamps, the recently revamped store is giving back to the local community this Christmas through a 12 Days of Christmas campaign that will see one shopper awarded a €100 voucher each day over the 12-day period. The local activation is part of a wider initiative that will see SPAR acknowledge and reward 10 local community mentors by giving them the opportunity to win €1,000 each for their local club or community group. SPAR retailers are proud to serve the communities in which they are embedded, and the Christmas campaign in Harrington’s own community is typically reflective of SPAR’s many local independent retailers who engage with and support local communities. The new partnership with Olympic Gold Medallist boxer Harrington will see SPAR support her on every step of her journey over the next three years.
Russian retailer X5 Group has unveiled a pilot new store format for its Perekrestok banner, which boasts a smaller sales area and a range consisting entirely of products that have scored highly among consumers. The first store under the new 'Jam Perekrestok' banner has opened in Moscow, with two more outlets to be tested in Saint Petersburg by the end of the year. Jam Perekrestok boasts a sales space of 300 square metres, and a product range five times smaller than that of a typical Perekrestok store, with 3,000 SKUs on offer. All the products on offer boast high consumer ratings, with approximately 30% of the range encompassing private label products. Special focus has been placed on the Zelenaya Liniya [Green Line] health foods range, the retailer said.
Delhaize Belgium has announced that it has launched locally grown tea offered by the brand LocalTea. The tea, grown and picked in Belgium and exclusive to Dehaize, will help the retailer reduce CO2 emissions. The range offers six SKUs – green tea with ginger, green tea black tea with red fruits, black tea relax, black tea chaï and green tea chamomile. Priced at €3.99 a pack, LocalTea is currently available at all Delhaize stores in Belgium. According to Delhaize, the tea is grown as per natural cultivation methods. It uses up to 99% less water and energy compared with tea from the other side of the world.