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XL Aims To Open 20 New Stores By End Of Year

By Publications Checkout
XL Aims To Open 20 New Stores By End Of Year

Retail brand XL has announced plans to open 20 new stores by the end of the year, as part of a national growth strategy that saw 23 outlets added to its network in 2015.

XL currently has nearly 240 stores across Ireland, and has added 100 over the past four years, make it the fastest growing grocery retail brand in the country.

This year’s growth strategy also includes a target of 5% uplift in like-for-like sales across the XL network, which would bring its retail sales to €312 million per year.

John Moane, Managing Director, BWG Foods Wholesale made the announcement, saying, "We have set out a national growth strategy which we feel is achievable in line with improving market conditions and because XL is a very attractive proposition to independent operators.

"XL has proven itself to be a very powerful brand, continually evolving alongside consumer expectations, and we will remain focussed on the price and value agenda, which has been one of the key determinants of XL’s success to date."


The announcement follows the XL’s annual Retail Forum, Fresh Thinking, which welcomed over 200 attendees to hear from BWG Foods’ management about plans for the brand over the next 12 months, including an enhanced focus on fresh food and store standards.

© 2016 - Checkout Magazine by Jenny Whelan.

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