BWG Foods has announced the launch of a new own-brand range, in partnership with Armagh-based supplier Daily Bake. The deal is expected to be worth €1,000,000 over 12 months.
The announcement, which follows a trade event at BWG’s Kilshane Cross distribution facility, will see Daily Bake supply fresh dinners and desserts to BWG Foods retail brands Spar, Mace, Eurospar and XL.
“We are delighted to be partnering with Daily Bake as we look to expand our increasingly popular own brand range," said Willie O’Byrne, Managing Director BWG Foods. "Their emphasis on fresh, locally sourced ingredients is what really appealed to us in looking for a supplier who could provide home-cooked style food, which is affordable and fits with our ethos of quality convenience. “Our nationwide supply chain for chilled and fresh produce continues to drive direct growth in own brand, presenting new and exciting opportunities for Irish suppliers in turn giving Irish customers access to the best of local Irish products.”
Daily Bake, launched in 1988, is a producer of freshly prepared convenience foods from locally sourced ingredients using traditional recipes.