IRI

Private Label In Decline Across Europe, Reveals IRI

Research by IRI has found that the value market share of private label has fallen by 0.6 percentage points year-on-year in Europe (encompassing France, Ger...

Price Wars Are Not A Path To Private-Label Success, Says IRI

The European grocery retail landscape is changing rapidly. The explosion in mobile device ownership has helped food shoppers become more price savvy, assis...

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