Talysis has launched its new PriceCube tool into the UK market.
The company explained that PriceCube provides weekly SKU level pricing and promotional information and is available across all channels for all FMCG categories, through an easy-to-use dynamic dashboard portal.
Users can drill down into brands or categories and assess whether they are under or over index versus their competitors at standard prices, in addition to the depth and frequency of promotions across the trade.
Other Data Sources
Other data sources such as margin, weather and seasonal events can be integrated, to fully understand the potential cost or impact of pricing investment, it added.
PriceCube gives a clear understanding of pricing across the market, with a frequency that allows users to react quickly to threats or opportunities. Initially launched in Ireland in April, PriceCube was primarily targeted at branded suppliers.
The dynamics of the UK market mean that this new tailored version also offers substantial benefits for retailers and wholesalers.
Ed Roberts, managing director of Talysis, said, “The huge media attention on food inflation & the cost-of-living crisis, is leading cash-strapped shoppers to be increasingly price-conscious. Our brand new PriceCube tool makes it easier for operators in this market to keep their finger on the pulse of pricing and promotional activity across retail, wholesale and discounters.
“This is one of the most exciting and beneficial solutions we’ve ever launched and the amount of interest from across the sector has already been incredible. We believe PriceCube will become the ‘must have’ data tool this year and look forward to working with retailers and wholesalers across the UK.”