Aldi UK, the British arm of the German supermarket discounter, is stepping-up its push into groceries home delivery by expanding a trial with Deliveroo to almost 130 stores, it said on Friday.
Britain's fifth-largest supermarket group, with 900 stores and a 7.8% market share, has been slow to offer online services in comparison to rivals but has been developing its channels to customers during the COVID-19 pandemic.
In April it started selling online food parcels to help self-isolating and vulnerable customers during the crisis and a month later started the rapid delivery trial in partnership with Deliveroo.
Also last week it said it would extend a trial of a click and collect service by up to an additional 200 stores by Christmas.
Online grocery shopping has doubled its share of the UK market to around 14% since the start of the pandemic and online pioneer Ocado reckons it could reach 30% over the next few years.
Delivery via Deliveroo costs 4.99 pounds, including a 49 pence platform fee.
“We’re finding customers really value having more ways to shop at Aldi, particularly at the moment," Aldi said.
Aldi enjoyed over a decade of strong growth on the back of new store openings but its market share has edged lower during the pandemic, partly because of its lack of a significant online offer.
In September, the group said it was investing £1.3 billion over the next two years, including in opening 100 new stores.
Deliveroo, 16% of which is owned by Amazon, is also working with the Co-operative Group, Waitrose , Sainsbury's and Morrisons.