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Ardagh Group Launches Interactive 3D Glass Packaging Experience

Ardagh Group is about to launch its latest online product catalogue with a lifelike 360° 3D feature allowing us to drag, flip, turn and even look inside each glass container.

The firm is using the latest 3D CAD system to allow customers to interact with its packaging products.

Visualising The Product

“There’s an expectation that digital technology will enhance the decision-making experience,” Barbara Macialczyk, Marketing Manager at Ardagh Group, said.

“Customers can play with the new 3D tool to get a feel for the shape and size of each bottle and jar before they think about decoration options.

“We want to help them visualise their product as it might look on the shelf.”

Ardagh’s group product design engineer, Chris Barker, said that the groups works in 3D every day, “so it feels right to let our customers experience the same degree of interactivity – even down to the way the light bounces off the glass.”

Around 600 glass bottle and jar designs have been re-modelled in the new, interactive format, which goes live on 17 April.

© 2019 Checkout – your source for the latest Irish retail news. Article by Aidan O’Sullivan. Click sign-up to subscribe to Checkout.

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