Asda has launched a one-hour personal grocery shopping service, in partnership with Irish company Buymie.
Customers in Leeds and Bristol can now access Asda’s full online range of products with the on-demand delivery platform.
The retailer noted that Buymie’s network of personal shoppers will exclusively pick, pack and deliver each order, giving customers the ability to submit any preferences and discuss their requests, including the type of substitutes that they would accept if their original choices are unavailable.
The trial will be available in selected postcodes within a three-mile radius of ten Asda stores and could be rolled out further if successful, the company added.
There is no limit on the number of items that can be ordered, with delivery fees ranging from £3.49 to £4.99.
For a limited time, to mark the launch, delivery will be free on orders of £50 or more.
Simon Gregg, senior vice-president of e-commerce at Asda, said, “As we look to further expand the number of convenient delivery options we offer, we know that customers are increasingly looking for a more personalised service. The trial in Leeds and Bristol will give access to our full online range and a ‘personal shopper’ experience for bigger basket shops through Buymie’s interactive platform.
“By partnering with Buymie, we are able to offer express delivery in more locations more quickly, without the need to implement new technology or infrastructure, or cause disruption to our store teams.”
According to the retailer, customers in Bristol can place orders via the existing Buymie app, while those in Leeds are invited to download the new ‘Asda Express Powered by Buymie’ app, created for the three-month trial.
The customised app was designed by Buymie in partnership with the Asda team and will enable customers to connect with Buymie’s network of personal shoppers.
Headquartered in Dublin, Buymie will create 60 new jobs across both cities as a result of the Asda partnership, with the potential to create more if there is demand for the service, the retailer highlighted.
Devan Hughes, co-founder and CEO of Buymie, said, “With the impact of Covid and the acceleration of online adoption, speedy grocery delivery has become a must-win channel.
“Buymie is entirely unique in its approach, exclusively championing existing grocery retail brands and handling the entire fulfilment process, end to end, from order placement right through to in-store picking and delivery.”
The service is now available in the following Asda stores.
The retailer highlighted that a small basket fee of £3 applies to orders under £30. A £1 processing fee applies.