Most Consumers Have 'Low' Trust in Companies That Only Connect With Consumers Via Social Media Platforms
Recent research conducted by Ignite on behalf of .ie Internet Domain Names (IDER) shows that 63% of Irish consumers say that they have 'low' trust in companies that do not have a website but use social media such as Facebook or Twitter to connect with their customers.
Commenting on the research, David Curtin, Chief Executive of IEDR, said: “Our research reveals that consumers see professional email addresses and websites as indicators of trust and authenticity. For sole traders and SMEs, this is particularly important. Anecdotal evidence suggests that first-time customers are far more likely to contact the plumber or electrician who has a web presence, rather than the one who just has a phone listing.
"Investing in a website that lists contact details, services and prices implies openness, accountability and trustworthiness." He added.
The report also highlighted that shows that 64% of the 1,000 Irish consumers surveyed have little or no trust in business that use free email address such as Gmail or Eircom. On the other hand over three quarters of the respondents admitted that they do trust companies that use email address such as a dot ie.
Curtin explained, “Setting up a website and an email address has never been easier. There are plenty of free and low-cost tools online, like Wix and Samm.ie, which allow even the most technophobic business owners to build a website and even incorporate e-commerce capability in a matter of hours.”
© 2017 - Checkout Magazine by Donna Ahern