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Despite Wanting Convenience, Irish Consumers Steer Clear Of New Tech, Research Shows

By Publications Checkout
Despite Wanting Convenience, Irish Consumers Steer Clear Of New Tech, Research Shows

Despite increasing demand for greater convenience, Irish shoppers are slow to adopt e-commerce technologies, according to Nielsen.

The data analytics company published its Quest for Convenience report which highlights a rapidly growing demand for convenience in markets around the world.

More than a quarter of global consumers seeking out products which make their life easier (27%) and are convenient to use (26%) - including the UK and Ireland.

Despite this, Irish consumers have failed to show any significant interest in using e-commerce technologies such as in-store WiFi, QR codes, mobile shopping lists, and social media to aid purchasing decisions.

More Effort Required

31% of Ireland shoppers say they are already using self-service checkouts to reduce checkout times, topping the global average of just 23%.


However, willingness to utilise other technologies are far below the global average, including QR Codes, which only a quarter of Irish shoppers use compared to a global average of 34%.

Nielsen has been monitoring the growing demand for convenient retailing, and the factors driving the demand. It found that shrinking household sizes, generational needs, and emerging technology are all key drivers.

‘These drivers of convenience, and increasing demand for products and solutions which help to simplify lifestyles, are having an impact across a myriad of industries, particularly e-commerce,’ the analytics group said.

It concluded that while Ireland shoppers are craving convenience, more has to be done to encourage the use of new technologies in order to deliver the convenience that consumers demand.

© 2018 Checkout – your source for the latest Irish retail news. Article by Aidan O’Sullivan. Click subscribe to sign up for the Checkout print edition. 

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