Dublin Rider And Entrepreneur Secures Thousands In Funding From Deliveroo

By Donna Ahern
Dublin Rider And Entrepreneur Secures Thousands In Funding From Deliveroo

A Dublin based Deliveroo rider has secured thousands in funding from Deliveroo after he took part in the company’s competition for riders, the ‘Big Pitch’.

The Dragon’s Den-style initiative saw entrepreneurial riders from across Ireland and the UK pitch their business ideas to an expert panel including Sarah Venning, global chief digital officer at Pret A Manger, Nigel Sherwood, chief operating officer of Wagamama and Camilla Kater, VP Restaurant, rider and care at Deliveroo.

It is the first time Deliveroo’s Big Pitch competition has been open to riders based in Ireland.

Guilherme Zogbi - a Dublin based Brazilian who moved to Ireland in 2015 and has been riding with Deliveroo for one year - applied and made it to the final out of 1,300 applicants.

Zogbi, said, “I was over the moon to take part in this year’s Big Pitch and present my business idea to industry experts. Whilst I have always believed in my idea, it was heartening to get such positive feedback from Deliveroo."


He has been crowned one of the winning finalists receiving just over €10,000 in prize money to develop his business, ‘StarCheese’.

 ‘Pа̃o de Queijo’

The business, which he started with his mother Miriam, produces a Brazilian delicacy called pа̃o de queijo’ - a small, soft bread roll that’s made using cassava and cheese.

Initially started as a catering business, Guilherme impressed judges with his ambitions to expand StarCheese by opening a cafe where the public can purchase pа̃o de queijo and get a taste of Brazilian culture.

Over 60% of Deliveroo riders are interested in entrepreneurship and the Big Pitch enables riders with new businesses or concepts to present their business case and pitch for prize money to make their entrepreneurial dream a reality.


"As the first Ireland based Deliveroo rider to reach the Big Pitch final, I was very proud to represent the country which has been home to me for seven years now," he added.

"I am so excited to use this funding to bring a taste of Brazil to Dublin and introduce the masses to pа̃o de queijo.”

Supporting Riders 

This is just one of the ways Deliveroo supports riders to develop skills which will support them in future careers.

Breffney Brass, country manager, Deliveroo Ireland, commented, “Deliveroo Ireland was delighted to expand the Big Pitch to riders based in Ireland this year - needless to say we were all rooting for Guilherme.


"We’re sure his business will be a success and look forward to the day when the Irish public can order pа̃o de queijo straight from his cafe through the Deliveroo app!”

© 2022 Checkout – your source for the latest Irish retail news. Article by Donna Ahern. For more technology news, click here. Click subscribe to sign up for the Checkout print edition.

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