Gander, a mobile platform that displays ‘reduced to clear’ food products, has partnered with Henderson Technology to launch the 'world's first' real-time mobile app, developed to help food stores clear significantly more of its reduced to clear, often yellow labelled, produce.
Gander will work with Henderson Technology to bring the app to stores supplied by the technology group in Northern Ireland under the Spar, Eurospar, Vivo And Vivoxtra brands.
The app displays reduced to clear food automatically and in real-time, pushes the reduced food products to the mobile app, as they are stickered in-store.
Similarly, when that item is sold it is automatically removed from the app, providing an instant feed of all reductions in-store at any time making it simple and effective for the shopper.
The move comes in an effort to stop food waste, which Gander noted has recently been described as an “environmental, economic and moral scandal” by Ben Elliott.
Ashley Osborne, one of the Founders of Gander, said that through this new partnership, “we can take significant strides towards giving retailers and shoppers alike the ability to have a more sustainable and mindful approach to food shopping”.
“Environmentally, food waste is a crisis and is one of today’s growing issues and it is forecast to increase substantially by 2030 unless serious action is taken. “
Osborne explained that a significant proportion of this waste is completely avoidable.
“For retailers, reduced food can cost them up to 7% of their turnover,” she continued. “At a time when margins are being squeezed, this is revenue sitting on their shelves and that shoppers locally would love to buy, they just don’t know it is there.”
Darren Nickels, Head of Henderson Technology, added that he was excited about the partnership and encouraging shoppers to purchase “in a smarter, more sustainable way, while also enjoying some great savings”.
The app is available for downloaded via the Apple or Android app stores, and Gander confirmed it would roll it out across the UK and Ireland following the launch in Northern Ireland.
© 2019 Checkout – your source for the latest Irish retail news. Article by Aidan O’Sullivan. Click sign-up to subscribe to Checkout.