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Iceland Ireland Launches New Customer Bonus Card

Iceland Ireland has announced the launch of Bonus Card 2.0, a loyalty programme for customers who want to get money back each time they shop.

Available now, shoppers will be able to spend €1 to get 1 point nationwide, working up to a €10 Reward which can then be spent in store, the frozen food retailer said.

Existing bonus card customers, as well as new customers who choose to register for the programme online will also be awarded with 500 free bonus points, meaning they will already be halfway to their first €10 reward, it added.

Inspired by customer feedback, the retailer said that the Bonus Card 2.0 offers a new rewards programme, allowing customers to receive a €10 reward added to their bonus card balance each time they reach 1000 points when shopping in store, which is then redeemable for 28 days after receiving the reward.

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