According to research undertaken by food and drinks sensory and consumer research company, Innovate Solutions, almost 90% of Irish consumers are happy to test food and drinks at home as an alternative to traditional supermarket taste testing.
Innovate Solutions surveyed over 2,000 Irish consumers and found that the vast majority responded that they are willing to test consumer products sent to their homes, as it is a convenient, positive user experience.
Irish consumers who responded to the survey said they "feel at ease in their own homes when testing and can sample products and answer questionnaires about the products at a time that suits them."
Innovate Solutions believes that if consumers are feeling relaxed in their own homes, they are more likely to give more accurate and detailed responses.
Aidan Murphy, business development director, Innovate Solutions, said, “Home User Testing has increased in significance in food and product testing and is transforming how businesses connect with their consumers. COVID-19 forced businesses to adapt how they gain insights on their consumer's taste preferences, with Innovate Solutions’ Home User Testing service proving a game-changing alternative to supermarket in store testing.”
Consumer insight specialists Nielsen have said there is an 80% failure rate for new product launches in the first 12 to 24 months, and Murphy added that it is more important than ever for businesses to avail of rigorous product testing services, like home user testing.
“Given that there are so many start-ups and more mature businesses developing new products, rigorous consumer taste testing should be conducted before approaching buyers in the major multiples. Through technology investment and excellent project management expertise, Innovate Solutions offers very cost-effective solutions for businesses looking to gain critical insights that will help them build a brand instead of a one hit wonder," declared Murphy.
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