Irish shoppers are the world’s most generous charity tippers, reveals data from the save-as-you-shop app Kindred.
On average, shoppers in Ireland donate 75% of the cash back they earn online to charity, while US residents give 73%, Germans tip 68% and Maltese shoppers hand over 63% of their savings, the research shows.
UK consumers come fifth in the league table, giving 56% to good causes.
Most Generous Tippers
According to Kindred, in the region of 4,000 Irish household retailers, such as Marks & Spencer, Lily O'Briens and Boots are signed up to save-as-you-shop app.
“Our data shows Ireland more than lives up to its reputation for being a nation of warmhearted and generous people. On average, Kindred users in Ireland are choosing to donate to charity three quarters of the money we save them," Aaron Simpson, founder and executive chairman of Kindred, said.
“UK shoppers should be proud to be in fifth place too. While there’s no obligation for our users to give more than 1% to charity, it’s amazing that so many people are choosing to donate more than half of their savings," he added.