Just Eat Takeaway.com, Europe’s largest online food-ordering service, noted on Tuesday that it will partner with Dutch supermarket operator Ahold’s flagship Albert Heijn chain to deliver groceries and convenience products.
Financial terms were not disclosed.
While a tie-up between the country’s biggest food delivery service and grocer had seemed logical, Ahold also operates its own grocery delivery service, as well as e-commerce site Bol.com, which is more popular than Amazon in the Netherlands.
The companies noted that the partnership will focus on a small range of around 1,200 products, with a focus on fresh-produce and convenience products – items that usually have high margins.
Fast-grocery services – such as Gorillas, Flink and Getir – saw blistering growth in the Netherlands during the coronavirus pandemic.
However, in recent months, Amsterdam, Rotterdam and other major cities have imposed bans on new distribution centres – the ‘dark stores’ on which these services rely – in residential areas.
Thirty-Minute Delivery Time
Ahold and Just Eat Takeaway.com noted that they will aim for a 30-minute delivery time for orders – slightly longer than the ten or 15 minutes promised by some of the fast-grocery start-ups.
Just Eat Takeaway.com shares, which have lost two thirds of their value since October 2020, were trading flat, at €30.50, at 07.09 GMT.