Lidl Ireland has launched a new Lidl Plus instant rewards app.
A market first, Lidl Plus is designed to deliver customers with instant rewards and at least €10 instant savings each week through a range of discounts across Lidl’s selection of 2,500 permanently listed items, the discounter said.
"Through the Lidl Plus app, we offer our customers a range of additional services such as a store locator and digital receipts, which we hope will add to an overall positive shopping experience with Lidl," said J.P. Scally, managing director of Lidl Ireland.
The retailer said that had initially planned on a soft launch period for its employees in early July.
"We had planned to keep Lidl Plus under wraps a little longer, but our curious customers uncovered the app, quickly shooting it to the #1 slot on the App Store almost immediately,” Scally added.
The Lidl Plus app is available to download now from the iOS or Android app stores.
The retailer explained that once downloaded, Lidl Plus can be used in all Lidl Plus enabled countries so customers can continue to avail of Lidl Plus savings when they can travel abroad again post lockdown.
Customers can also scan their Lidl Plus app at the check out to receive a ‘Scratch & Win’, digital scratch card which can be redeemed in-store.
Scratch & Win prizes are instant (e.g. €2 off your next shop) and will entitle customers to further savings on Lidl’s products, it added.
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