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M&S Rolls Out ‘Book & Shop’ Service To All Stores Across ROI

By Maev Martin
M&S Rolls Out ‘Book & Shop’ Service To All Stores Across ROI

M&S has announced that it has rolled out a new appointment shopping service to every store in Ireland.

The rollout follows on from successful trials at M&S Liffey Valley, Dublin; Navan; and Douglas, Cork stores, the retailer said.

Book & Shop is fully integrated within M&S’s store teams’ existing technology and is built into the app housed on their hand-held devices, enabling M&S hosts to carefully manage the number of customers in-store at any time – counting-in customers who have not reserved, alongside those with allocated slots, it added.

Ken Scully, M&S Ireland Country Manager said: “Our 18 stores in Ireland are open and set up with measures in place to help our customers shop safely. We know that queuing can be a concern, so our new Book & Shop service guarantees a shopping slot at a time that suits and removes the need to queue, should there be one."

"Designed by our in-house tech teams, we hope that Book & Shop will make shopping easier for our customers and continue to help them shop with confidence in our stores,” he added.


Irish customers visit here, choose a timeslot that suits them, arrive at their local store at the designated time, check-in with the host at the entrance, and skip the queue (should there be one).

Start times are allocated in 30-minute intervals.

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