Irish websites are behind industry speed standard, research conducted by digital agency Agent shows.
Ireland's Website Speed Report which details Ireland's fastest & slowest websites by business sector, highlights that the average website loading time in the Irish eCommerce (general) sector was the slowest of all sectors surveyed, with websites taking on average 10.35 seconds to load fully on a mobile device.
"The average load time for Irish websites is more than three times the recommended industry standard of less than 3 seconds. Research shows us 53% of people will leave a mobile page if it takes longer than 3 seconds to load (Google)," Kevin Meaney, director, Agent said.
"More than 64% of Irish people are searching and in excess of 16% are purchasing goods and services online through mobile devices every week. But our data shows that Irish business websites are not fast enough to adequately serve this traffic."
Slow Page Loading
The Agent Digital report reveals that the slow page loading time of Ireland's eCommerce (general) sector is part of a national trend, with the speed across all sectors averaging 7.76 seconds on mobile devices.
As noted, the research finds Retail eCommerce (General) sites with the slowest average loading time on mobile devices of all sectors, at 10.35 seconds, behind the 9.22 seconds for sites in the Non-Profit sector, and AgriBusiness websites, which have an average loading time on mobile devices of 9.19 seconds.
© 2018 Checkout – your source for the latest Irish retail news. Article by Donna Ahern. Click subscribe to sign up for the Checkout print edition.