New Research Reveals Change In Shopping Habits Due To COVID-19

By Donna Ahern
New Research Reveals Change In Shopping Habits Due To COVID-19

COVID-19 has changed the way we shop and 73% of Irish consumers have said that they have changed their behaviour as a direct result of the pandemic.

New research findings by (Field Management Ireland) FMI show that 12% of shoppers only purchased from one retailer during the lockdown.

'Throughout the pandemic the focus on communities and on supporting local has been a key message to encourage unity and to ensure the survival of small businesses. This is a point that particularly resonated with 86% of respondents aged 35 and above,' FMI said.

'Generation Y and X typically care more about sustainability, and the pandemic highlighted their wiliness to extend this to supporting local economies,' it added.

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Having an online presence became critically important for any retailer during the pandemic, the survey showed.

FMI’s research found that leading the online grocery shop is the 35-44 year old demographic, with 10% having moved their grocery shop online for the first time, during the Coronavirus pandemic.

80% of the customers who shopped online, shopped less than twice a week. Interestingly, 84% of respondents who stated that they shopped more frequently reported an increase in shopping spend.

Despite the increase in online shopping during the period, 71% of Irish consumers that were surveyed said that they prefer to shop in store.

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