Greater trust has driven a 45% surge in revenues to e-commerce websites in Ireland for a third year in a row, according to Wolfgang Digital’s 2018 Irish Online Economy Report.
The annual study by the digital marketing agency found e-commerce transactions rising by 32% and traffic up 14%, making Ireland’s online economy worth an estimated €12.3 billion or 6% of gross domestic product (GDP) in 2017.
“The relentless growth of the online economy continues unabated. With 6% of the Irish economy now taking place online we sit ahead of the European average of 5%. However. the chasm between us and the UK’s 12% indicates there is still plenty of room to grow,” said Alan Coleman, CEO of Wolfgang Digital.
Shoppers Part With More Cash
The report indicates that now only are people browsing and buying more frequently they are parting with more cash.
Today the average retail shopper will reportedly spend €147 in one transaction online.
“The growth to date has been driven by digital media duopoly Google and Facebook and this seems set to continue." Coleman added.
Other key findings within the report suggested that desktop remains the number one buying device at 58% but is slowly losing ground to smartphones, which accounted for 30% of revenues, up from 26% in 2016.
© 2018 - Checkout Magazine by Donna Ahern