The agreement with CitrusAd aligns with SPAR’s goal of closer collaboration with local and international suppliers, the retailer noted.
Founded in 2017, CitrusAd offers a leading tech platform that powers private marketplace retail media for more than 90 retailers in 30 countries worldwide.
Its sponsored product and banner advertising enables supplier brands to drive awareness and sales both online and in-store.
Through this agreement, SPAR country organisations can benefit from CitrusAd’s experience and integrate this platform with local e-commerce or other solutions which the international retailer offers its country organisations.
The CitrusAd platform can be easily adapted to each SPAR market, enabling individual retailers to connect with shoppers in a way that’s right for them, the company explained.
“At SPAR International we are always looking for new and innovative ways to meet the needs of our customers. Our agreement with CitrusAd will enable us to continue delivering a more personalised, targeted, and holistic experience to our consumers online, matching our offline approach," said Tom Rose, head of International Operations at SPAR International.
"We look forward to being able to build on our e-service offering across our markets and delivering a customer experience that is as seamless and efficient as possible."
According to SPAR the agreement with CitrusAd will complement it’s current portfolio of tech solutions, such as its agreement with Naveo, the grocery e-commerce platform, and Spaaza, a personalisation, loyalty, and incentive solution.
“We are excited to be a part of SPAR’s digital transformation journey, helping the business maximise its online presence across its various markets,” commented Adam Skinner, chief operating officer at CitrusAd.
“Retail media is fast becoming a key component of a retailer’s onsite capabilities, helping them to monetise their digital shelf space and delivering the true value of e-commerce to suppliers.”