Bounce Insights 'Creates The Future' Of Consumer Research
Bounce Insights said it is creating the future of consumer research in Ireland by delivering fast, agile and reliable data on any consumer group in Ireland within 24 hours, at a fraction of the cost of traditional market research solutions.
After eighteen months developing their platform, Bounce Insights celebrated one year since launching in the Irish market this summer.
Founded by five Trinity College graduates, they have built a consumer research platform that connects brands with over 10,000 consumers in Ireland via their mobile app, allowing their clients to conduct research in a matter of hours
Born from their frustration with traditional market research solutions, Bounce Insights started by assisting start-ups, but quickly grew to work with brands such as Diageo, Coca Cola, Tesco & Bewley’s to capture fast, agile and reliable data from any consumer group in Ireland.
“If the last 18 months has taught us anything, it’s that brands are in need of data they can trust at speed as consumer preferences and behaviours change on a weekly basis,” said Charlie Butler, co-founder and CCO.
“We are very different from traditional market research companies. We are a technology company that leverages our platform to deliver research for our clients within 24 hours from launch, at minimal cost but with maximum support through our account managers," Butler added.
The goal of the platform is to make research accessible, agile and cost-effective for any brand who wants to be customer-centric.
According to Brónagh O’Donovan of Diageo Ireland, “Working with Bounce means we have direct access to Irish consumers when we need it and, as a result, the insights we’ve garnered from Bounce have been extremely valuable to our brands and to our organisation.”
It is only the beginning for the team at Bounce Insights, who are experiencing rapid growth following a funding round of €750,000 supported by Enterprise Ireland to scale their platform internationally.