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58% of Dubliners Eat Chocolate Once A Week

By Publications Checkout
58% of Dubliners Eat Chocolate Once A Week

A study into the snacking habits of Dublin residents has found that 58% consume chocolate at least once a week, compared to 34% that consume sweets and 46% that consume crisps at least once a week.

The study of 300 15-54 year olds, carried out by PML Group in association with Ipsos MRBI, found that chocolate consumption was higher among 15-24 year olds, with 69% saying they consumed chocolate at least once a week.

In addition, the survey demonstrated that mid-afternoon is the most popular time of day to consume confectionery, followed by post-dinner time in the evening. Gender breakdown shows that males and females eat confectionery at different times and locations. Females were found to be more likely to eat likely to eat at home while many more males than females eat chocolate and sweets during the day in work.

Buying habits were also examined in the study, with the most popular method of purchasing being as part of the weekly shop, followed by day-to-day buying in convenience stores.

According to Colum Harmon, Marketing Manager with PML Group, some interesting discoveries were made as to the factors contributing to a purchase choice. “When buying confectionery for their own consumption, respondents ranked taste as the number one factor. However, when purchasing for someone else, such as a partner or family, special offers and promotions were the number one consideration”.


Snacking habits showed that women eat in general than men, with 64% eating two or more snacks between meals per day, as opposed to 57% of men. However it is important to note that these snacks were not confined to confectionery, and included fruit, yoghurts and nuts. 

© 2013 - Checkout Magazine by Genna Patterson

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