Bord Bia has launched a national ‘Sustainable Dairy Assurance Scheme’ (SDAS), as part of its plans to invest nearly €3.5 million next year in the further expansion of the ‘Origin Green’ marketing campaign.
The SDAS was developed in order to set out best practice requirements and provide a way of measuring and improving the performance of participating dairy farms.
Commenting on the launch Bord Bia chairman Michael Carey said, “sustainability continues to grow in importance as a strategic business issue among leading customers for dairy products globally.”
Elaborating on the value of sustainability, Aidan Cotter, chief executive, Bord Bia, explained, “With the ending of dairy quotas in 2015, an increase of 50% is anticipated in milk output by 2020.
"Such a transformation in output levels presents an unprecedented need for the Irish dairy industry to ensure that it secures a market position in both developed and emerging markets that can optimise returns to the sector.”
In excess of 100 senior representatives from the Irish dairy industry gathered in Dublin for the launch, which also featured an address by Minister for Agriculture, Food and the Marine Simon Coveney TD (pictured).
© 2013 - Checkout Magazine by Stephen Wynne-Jones