Britvic has announced the launch of Ballygowan natural mineral water in Great Britain starting this month, with plans to roll out a health-focused summertime advertising campaign to support the mineral water brand.
Ballygowan is to be stocked in 50cl, 75cl and 1 litre bottles in UK stores. Bottled water today represents 16.5% of the soft drinks market in Britain, a retail sales value of €1 billion.
Commenting on the announcement, Minister for Agriculture, Food and the Marine, Simon Coveney, TD, said, “Today’s announcement marks a true milestone for a home grown Irish brand like Ballygowan. Ireland has established a reputation as a world leader in the export of top quality food and drink products. It is a pleasure to see Ballygowan take its place alongside other iconic Irish food and drink brands that shine on the international stage and epitomise Ireland’s reputation for quality, heritage and provenance.”
Kevin Donnelly, Country Director Britvic Ireland, said, “The Ballygowan brand has researched extremely well with GB consumers who love the packaging and the brand’s unique heritage. The combination of contemporary packaging, Irish purity and heritage and its distinctive crisp taste, gives Ballygowan a compelling positioning for the GB market.”
Britvic have also announced that Ballygowan will replace its existing bottled water brands Drench and Pennine Spring on British shelves.
© 2014 - Checkout Magazine by Paul Campbell
