Cuisine de France has launched a nationwide 'Picnic Time' campaign, to accompany a new website Picnictime.ie. The new website is aimed at Irish consumers that are seeking to plan the perfect picnic.
The website includes advice on picnic recipe ideas, renowned picnic spot locations in Ireland and what to expect weather wise in each location. Members of the public can also download a check list to ensure that their picnic is well-planned and that they have everything they will need in their picnic basket.
The nationwide Picnic Time campaign, which will run until the middle of August, will be supported by in-store point-of-sale, online display advertising and a social media campaign.
© 2013 - Checkout Magazine by Stephen Wynne-Jones