ECR Ireland has released details on its Category Management Training Course schedule for 2014. Three courses are running this year, including a new two-day 'Introduction to Category Management’, outlining key areas of responsibility for newcomers to the industry.
Elsewhere, 'Shopper Missions & Shopper Insights' demonstrates how to identify consumer needs and develop shopper solutions. This year will be the third time the course has taken place, and previous attendees include Kerry Foods, Britvic and Bord Bia.
'Macro Space Planning' teaches how to maximise a retail store’s space to sales ratio in each category. Jenny Maybury, Managing Director of Category Solutions, said of the course; “We have made the training course really practical, so that retailers will learn how to approach macro store planning while actually creating a plan for their own store.”
The courses are aimed at anyone involved in FMCG industries looking to enhance their knowledge and skills. For further course information and full schedule, visit www.ecrireland.ie
© 2013 - Checkout Magazine by Karis Copp