‘Harnessing The Power Of Great Insight To Develop Brands And Products That Inspire Customers’
Having been responsible for memorable campaigns such as ‘Here Come The Girls’ and the recent ‘Ta Dah!’ campaign for its No. 7 brand, Elizabeth Fagan, Marketing Director Health and Beauty Division, International & Brands, Boots UK & Ireland, understands the need to utilise consumer insight when developing a marketing strategy.
In this presentation, she will examine that while consumers need to be at the heart of brand innovation in retail and FMCG, things can change very quickly, particularly in a multi-channel environment.
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