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Francois Sonneville, Senior Beverage Analyst, Rabobank International

By Publications Checkout
Francois Sonneville, Senior Beverage Analyst, Rabobank International

‘The Long And Short Of It: Why Long Term Thinking Is Crucial For Retail Grocery’

Consumers today are basing their purchasing decisions on a myriad of criteria: health, convenience, indulgence and price. However, from a R&D point of view, such are the pressures in the marketplace, that long-term planning is often being discarded in terms of short-term ‘wins’.

In his presentation, Francois Sonneville, Senior Beverage Analyst, Rabobank International, will examine models to deal with the contradiction between short-term focus on value for money, and long-term focus on improving product quality and sustainability.

Francois Sonneville is a beverage analyst specialised in the fruit juice and beer sectors. He has been with Rabobank since 1999 and has held various analytical and commercial positions within the group.

For the last five years he has been working for the Food and Agribusiness Research Department, providing analysis and support for Rabobank’s business with beverage clients around the world.


Before joining Rabobank, Francois worked as a venture capital manager for GE Capital and as an equities and derivatives specialist for Barclays Bank in London. Francois graduated from Erasmus University Rotterdam with an MSc in Economics.

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