Following extensive market research and trials with consumer focus groups, Belfast-based GM Marketing have launched a new range of sugar-free foods, under the name Free’ist.
The brand portfolio of 13 products includes sugar-free cookies, chocolate, wafers and jams, and has been created by GM for growing demand for tasty treats especially by consumers with conditions such as diabetes. Several products in the range are also gluten-free.
“Free’ist is a range of sugar-free/no added sugar products to indulge cravings for tasty treats," said Gerard McAdorey, GM Marketing’s managing director and founder. "But unlike other sugar-free brands what we’ve done is put flavour first. “The priority of our product development team was on creating scrumptious products with outstanding taste that were also sugar-free and ideal for those seeking to balance their diet."
Pictured are Gerard McAdorey, managing director of GM Marketing with Belfast Lord Mayor Mairtin O’Muilleoir at the launch of Free’ist.
© 2013 - Checkout Magazine by Stephen Wynne-Jones
