Jean Jacques Vandenheede, Senior Retail Analyst, Nielsen Europe

By Publications Checkout
Jean Jacques Vandenheede, Senior Retail Analyst, Nielsen Europe

‘You Are In Control!’

In this eye-opening presentation, Nielsen's Jean-Jacques Vandenheede will look at the state of mind of the consumer/shopper and see how this affects consumption configurations across different social and financial backdrops. He will also look at the adaptation processes of the industry players, noting that at the end of the day, everybody is in control of their own destiny.

Jean-Jacques Vandenheede is the senior retail industry analyst for Nielsen Europe. In this role he uses the comprehensive resources of the Nielsen Company globally, with a special focus on Europe to map the changes that affect the grocery retailing industry.

He analyses format realities and the change drivers, as well as looking in a prospective way towards developing markets. Special attention is given to new developments within formats and channels.

With comparable material gathered over 50 countries, Nielsen is now detecting new shopper insights and shopper expectations. The global scope of this material gives Jean-Jacques innovative perspectives and insights. He discusses and shares his findings in consultancy projects, workshops and seminars.


After 36 years with Nielsen, he remains passionate and curious to discover new angles and perspectives to this fascinating chameleon we call the consumer. The Nielsen Company is the global information and media company with leading positions in more than 100 countries.

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