Kellogg's has teamed up with Disney to release a new Frozen themed breakfast cereal, made with wholegrain and containing nine essential vitamins and minerals.
The vanilla-flavoured cereal is made up of snowball and snowflake shapes, and was created to meet Disney's nutritional guidelines set out to help develop healthier options for food marketed to children.
The launch of Kellogg's Disney Frozen cereal coincides with the release of a new Frozen short, to be played at screenings of the new Disney live-action Cinderella film.
Frozen Fever tells the story of heroine Anna's birthday. While Elsa and Kristoff are determined celebrate it, Elsa catches a cold and her powers may put more than just the party at risk.
A similar Frozen cereal has already successfully launched in the US, where sales met their predicted six-month volumes in only six weeks.
© 2015 - Checkout Magazine by Jenny Whelan