Love Irish Food (LIF) has responded to the news that one of the samples tested by the Irish Farmers Associated (IFA), is a company importing pig meat while displaying the Love Irish Food logo. The IFA tested almost 300 samples of pork meat claiming to be Irish to discover that 52% were not, misleading Irish consumers.
Kieran Rumley, director of Love Irish Food commented, “Love Irish Food welcomes these new scientific findings which add to the scientific basis of assessment for pork products which has not been available heretofore.” He said that LIF are extremely disappointed that this particular product, out of over 300 individual member brand SKU’s, does not appear to comply with its strict criteria.
The criteria requires that a product be manufactured in the Republic of Ireland (a minimum of 80% of the brand must be made in ROI) and it must use ingredients where possible from ROI. Rumley said, “There are no exceptions to this criteria. Member companies undertake in their Licencing Agreement that the source of the raw material used originates and is produced in Ireland. If it is proven that the IFA findings are correct, and the product is not of Irish origin, then we will move swiftly to remove the brand from our membership with immediate effect thus prohibiting the brand from the usage of our logo.”
© 2013 - Checkout Magazine by Genna Patterson