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McCann And Blue Cube Combine To Create New Agency

Advertising agency McCann Dublin has teamed up with digital marketing specialists Blue Cube to form a new agency, operating under the name of McCannBlue. The new agency, which will be based at Grand Canal Dock in Dublin, will commence business on July 15.

According to a release issued this morning (28 June), McCann Blue will identify a 'more progressive way of reshaping the advertising industry in Ireland. To think and act as consumers do, not as convention dictates; remove barriers, forget lines, innovate, problem solve, be intuitive, bring brands and consumers together through longer term immersive experiences and live beyond the campaign'.

Orlaith Blaney, the current chief executive of McCann Dublin will take the reins as CEO, while Sébastien Sicot, managing director of Blue Cube will become digital director at the new business.

"The Irish market is chock-a-block with both local and network agencies just adding on digital ideas to the end of campaigns or some stand-alone digital shops who don’t get the opportunity to really work on the bigger client strategies," said Blaney.

"We see a real opportunity to transform and change that for our clients by giving them a powerful new agency solution to help them to deliver in a tough economic environment. We will now have some serious talent and specialist digital expertise at Blue Cube combined with award winning strategic and creative talent at McCann and the truth is, we can’t wait to get going."

© 2013 - Checkout Magazine by Stephen Wynne-Jones

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