Nestlé Ireland has announced that it is reformulating its iconic Kit Kat bar with lower saturated fat, following three years of research and development led by the Nestlé innovation team in York.
Nestlé have said that the recipe change, which centers on the wafer filling in the Kit Kat, rather than the chocolate, will result in the removal of approximately 200 tonnes of saturated fat from the Irish national diet.
Deirdre O’Donoghue, Country Manager, Nestlé Ireland said: “This is the next step on the journey where we are improving the nutritional profile of our products. Kit Kat is our biggest confectionery brand in Ireland and therefore the obvious choice to identify a sat fat reduction. Improving the nutritional profile of Kit Kat does not come at the expense of quality and taste and Irish consumers will continue to enjoy the same Kit Kat as they have for over 75 years.”
In recent years, all Nestlé confectionery chocolate biscuit bars have undergone salt reduction and are low in salt content. Nestlé has also reduced the portion size of many of its products such as Aero, Yorkie, Lion Bar, and Rolo and committed to expanding its range of 99 calorie biscuit bars. In 2012, new products were added to this range including Aero Biscuit Peppermint and Aero Biscuit Orange.
The new, reformulated Kit Kat will go on sale from early next year.
© 2013 - Checkout Magazine by Stephen Wynne-Jones