Liam Garvin has been appointed research director at Empathy Research, a division of Empathy Marketing Limited, which has been operating Pigsback.com in Ireland since 2000.
Garvin comes from iReach Market Research, where he headed up the research team working with leading brands in financial, media and online business. Prior to that, he cut his teeth in Millward Brown Lansdowne, where he had day-to-day responsibility for clients in the telecoms, insurance, FMCG and health-care industries.
Garvin has a diverse business background, having also held roles in web development and sales. He brings with him a practical knowledge of traditional quantitative and qualitative research and a passion for new market research techniques and practices. Garvin has primary degrees in computing and business economics with marketing.