Skittles The Top Brand For Oxegen Festival Goers

By Publications Checkout
Skittles The Top Brand For Oxegen Festival Goers

With the summer festival season in full swing, digital marketing firm Eighttwenty/4D has revealed the brands that fans of Electric Picnic and Oxegen like most - indicating a clear, definable age gap between the two sets of fans.

Among the favourites of Oxegen goers, according to an aggregator of Facebook 'likes', are Skittles (43%), Bacardi (37%) and Tayto (35%). Clothing brands Forever 21 (38%) and River Island (37%) also score highly among Oxegen goers.

Electric Picnic goers on the other hand prefer Guinness (16%), Starbucks (15%), Smirnoff (15%) and Captain Morgan (14%), as well as Bacardi (24%); the only brand to make both lists.

Electric Picnic has 118,000 Facebook likes, 67% of whom are Irish, while Oxegen boasts 247,000 Facebook likes, 63% of which are Irish.

Oxegen takes place this weekend at Punchestown Racecourse, with Electric Picnic taking place from August 30th to September 1st in Stradbally, Co. Laois.

© 2013 - Checkout Magazine by Stephen Wynne-Jones


Stay Connected With Our Weekly Newsletter

Processing your request...

Thanks! please check your email to confirm your subscription.