Tesco has unveiled a new section on its mobile grocery website in the UK aimed at on-the-go shoppers.
The ‘commuter zone’ section of Tesco.com features three categories; ‘preparing for the day’, ‘while at work’, and ‘relaxing at home’, each of which feature selected breakfast, lunch and dinner items.
A poster campaign on the London Underground has been launched, featuring the site’s categories presented in the form of a tube map.
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