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Tullamore D.E.W. Appoints New Global Brand Director

By Publications Checkout
Tullamore D.E.W. Appoints New Global Brand Director

William Grant & Sons has announced the appointment of Caspar MacRae as the Global Brand Director for Tullamore D.E.W. Irish Whiskey. MacRae was previously Vice-President of Marketing for the William Grant & Sons US business.

MacRae will be responsible for continuing to drive growth across the brand’s key markets including the US, UK and mainland Europe following significant global growth reported in recent years, particularly in the US market.

This year will also see the brand open it’s new €35m distillery in Tullamore, after 60 years of no whiskey production in the town.

Commenting on his appointment, Caspar MacRae said: “It is an honour to be selected as the new Tullamore D.E.W. Global Brand Director at such an exciting time in the brand’s development. Its growth over the past 3 years has been remarkable and with our ongoing investment strategy we aim to reach millions more fans worldwide over the coming years.

“Tullamore D.E.W. is now perfectly positioned to continue to grow its market share in key international markets, and also to begin pioneering an exciting new path for the brand into emerging whiskey markets across the globe.”

© 2013 - Checkout Magazine by Karis Copp


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