Bord Bia released figures today to report that Irish beef exports to Germany have more than doubled from €45 million since 2010 to €90 million or 15,000 tonnes in 2012. Irish beef is currently available at over 10,000 retail and food service outlets in the German market, whereas three years ago it was only available at 2,500. In the first six months of 2013, this value increased by a further 9.8% compared with the same time last year. The results were released at the world’s retail and food fair, Anuga, in Cologne, Germany.
Minister for Agriculture, Simon Coveney, T.D. said, “This year, despite a challenging economic and trading environment, Irish beef exports to Germany are expected to exceed the €100 million mark. This is a strong endorsement for the industry as it continues to secure market share based on Ireland’s premium image and brand recognition in terms of quality, traceability and sustainable food production.”
The boost in beef sales is due to a three-year marketing campaign initiative by Bord Bia, aimed at trade and consumers. The German market is one of the largest beef importers within the EU importing approximately 410,000 tonnes a year.
© 2013 - Checkout Magazine by Genna Patterson
