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Bayer Consumer Health

By Steve Wynne-Jones
Bayer Consumer Health

Bayer Consumer Health is the global number two in non-prescription healthcare products. It holds leadership positions in key categories (dermatology, nutritionals and gastro-intestinal diseases), has strong brand recognition and is focused on consumer-centric innovation.

Bayer Consumer Health aims to provide consumers around the world with a range of non-prescription healthcare products to improve their health and well-being. Informing and educating consumers about our products through innovative advertising and marketing programs has been a key element of our success to date.

In Ireland, our brands are distributed through both pharmacy and grocery channels, with a portfolio which includes many of the leading brands in healthcare, such as Berocca, Rennie, Alka-Seltzer, Bepanthen and Canesten.

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