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Birds Eye Ireland Ltd

By Steve Wynne-Jones
Birds Eye Ireland Ltd

Birds Eye is Ireland's No.1 brand in Frozen Food boasting many market leading products which have been enjoyed by generations of Irish families including Birds Eye Fish Fingers, Potato Waffles, Garden Peas, Chicken Dippers & Chicken Grills.

Birds Eye continues to lead the way as an innovator in Frozen Food with exciting launches within its core family categories such as Wholegrain Chicken Grills and Wholegrain Chicken Nuggets.

Through its premium adult offerings such as Steamfresh side-dishes, Inspirations Chicken and Fish meal-centres and Stir Your Senses pan-cook meals, Birds Eye continues to drive penetration of individual frozen categories and extend shopper repertoire.

Key brands include Birds Eye Fish Fingers, Birds Eye Coated Fish, Birds Eye Potato Waffles, Birds Eye Peas, Birds Eye Chicken Dippers, Birds Eye Chicken Grills, Birds Eye Beef Burgers, Birds Eye Inspirations, Birds Eye Steamfresh, Birds Eye Stir Your Senses.


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